What does country culture and hair damage have in common? Lots of frying.

Film

Welcome to the Pantene Diner
where we are serving hair repair 24/7.

Serving repair since 1945.

Fixins for Country Fried Hair,

combines retro diner aesthetics with a playful hair care menu catering to all hair needs.

We've got the fixins!

Film

Pantene ➝ 2025 ➝ Grey NY

Fixins For Country
Fried Hair

💇🏼‍♀️ If all that bumpin,’ teasin,’ and bleachin’ has left you with some country fried hair, well come get some fixins’.

Featuring country music star and Pantene Healthy Hair Ambassador Kelsea Ballerini, this campaign tips its hat to all the bumpin’, teasin’, bleachin’, and heat styling we put our hair through, spotlighting Pantene’s “Fixins” made for every hair type.