The TV commercial became the highest-rated consumer-tested spot in the brand’s history.
Feel the power of smooth.
Pantene ➝ 2024 ➝ Grey NY
Pantene
👩🏻🦰 Intensive Care for your hair.
For our first North America launch, we had two goals: bring our newly developed, refreshed and elevated visual world to life and craft a clear, consistent narrative for Pantene's new extreme damage repair collection.